When Hewlett-Packard was planning the launch of the TouchSmart PC, they turned to Aniden to create an interactive product demo. The product tour would communicate the design features and functions of the TouchSmart PC to consumers who purchased the product.

In order to create a lifelike experience while the consumer learned about the TouchSmart PC, we needed to use the latest technology available. We also needed to strategically engage both our Photoreal and Experience Division. Our Photoreal Division would first create photorealistic renders of the TouchSmart PC, then the project would continue with our Experience Division who would leverage the renders onto an interactive demo.

Aniden created a user-directed 360-degree animation and interactive Flash tour to visually communicate all product features with consumers. We also assisted HP with localization, translating the demo into 26 languages. Balancing this project between our Photoreal and Experience Divisions allowed for an efficient product launch of HP’s TouchSmart PC.