When HP partnered with MTV to conduct the Engine Room Notebook Design global competition, Aniden was invited to help create an out-of-box experience for the new notebook.

Thousands of artists from over a hundred countries submitted graphic designs for the new notebook, and we knew this notebook was very special and was bringing together consumers from all around the world. Our packaging needed to convey the experience the competition created globally. All of our divisions had a role in the MTV Artist Edition notebook, from 3D photoreal of the notebook to a customized wallpaper and website user interface for the contest.

With the winning design chosen by HP and MTV, we created complementary packaging and quick set up guides to create a special out of box experience for consumers. Leveraging our visual assets onto multiple platforms, from 3D photoreal to user experience and packaging, we helped HP strategically launch the Artist Edition notebook while inspiring their consumers.