Marking the first collaboration between IFC and Aniden Interactive, the digital design agency created a user interface for IFC’s multi-touch interactive experience inside the network’s IFC Crossroads House at the South by Southwest (SXSW) Festival.
lFC commissioned Aniden to craft an interactive display for their venue at South by Southwest in Austin.
Our goal was to promote IFC’s lineup of shows in a fun and interesting way. We designed a multi-touch experience consisting of two 60” touchscreen displays, with a touch enabled area measuring 52.5” wide by 29.5” tall. Instead of playing a loop of commercials, we created an interface allowing users to explore content at their own pace in an exciting way.
Our multi-touch experience was the focal point of the IFC’s SXSW venue, the “IFC Crossroads House”. Users were greeted with a 3D carousel of content they could browse, which included photos and clips of IFC shows and a fun “Create a Message” game, which allowed multiple users to create sentences with a collection of available words.
In addition, Aniden incorporated QR codes to the UI design to further engage users. A QR code was available for every show, so users could immediately go to iTunes and download their favorite content. Users were also able to use a QR code to easily join the IFC Insiders, an online panel where fans can share their thoughts, opinions and ideas about IFC shows.
While enjoying a multi-touch experience and browsing through IFC shows at the IFC Crossroads House, users enjoyed videos and pictures showcasing the best of SXSW film interactive and music. IFC successfully engaged their fans during SXSW and increased their excitement for the network.
