Press release
Under Armour, running shoes, and Aniden
January 9, 2009
Aniden Interactive is delighted to announce our newest client and collaborator, Under Armour, Inc. as they prepare to take a run at Nike with a new line of footwear.
As reported in their press release, “The sneaker wars will heat up on Super Bowl weekend, when Under Armour begins challenging Nike with its first line of running shoes.” The team at Aniden Interactive is proud to be part of the creative force behind their launch.
Nathan Shriver, Art Director at Under Armour agrees, “The Aniden team did a fantastic job of capturing the spirit of our technologically advanced products in a visually engaging form.”
“Producing high-resolution photoreal productions for Under Armour was an exciting project where we could greatly assist in providing exceptional realism for their varying marketing communication needs”, says Mark Pulda, VP of Production. “Leveraging Aniden’s ability to transform their CAD files into realistic imagery will help Under Armour have a clear market advantage with their product announcements.”
Working with leading consumer and technology companies, Aniden continues to play a leading role in bringing digital imagery to life.