Aniden Interactive

With a specific target audience in mind, Hewlett-Packard recently released a low-cost, entry-level server, potentially changing the current server market. The new HP ProLiant MicroServer is an affordable, energy-efficient new server solution designed specifically for small businesses. To help launch the new HP ProLiant MicroServer, Hewlett-Packard asked Aniden to create a product video introducing the new server to the world.

Since 1997, Aniden Interactive has supported HP through numerous product launches. Aniden’s deliverables for HP have included 3D photoreal, user experience design, technical illustration, package design, and video production. Relying on Aniden’s credible track record, HP sought out Aniden when there was a need for a promotional video to help launch the HP ProLiant MicroServer.

Focusing on key messages like “reliable” and “affordable”, the video introduces the HP ProLiant MicroServer with a simple, yet effective approach. “The HP MicroServer is a revolutionary product and we are excited to contribute to its launch. A clean, minimalistic design approach allowed the HP MicroServer to speak for itself, showing off the product’s sleek design and highlighting its many features,” says Richard Herron, Multimedia Manager at Aniden Interactive.

HEWLETT-PACKARD creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems.

ANIDEN INTERACTIVE is a Digital Design Agency made up of 3D artists, multimedia designers and user experience experts who help expedite product life cycles and elevate brands. Aniden creates digital prototypes with photorealistic renders and leverages the visual assets onto multimedia videos, technical documentation and user experience for a compelling visual story.