Press release
Houston Agency Wins Bronze Pentaward for HP Vivienne Tam Mini Package Design
October 13, 2010
The Pentawards prize ceremony was held in Shanghai on September 30th and Aniden proudly won a Bronze Pentaward for the HP Vivienne Tam Mini 210 package design. Coincidentally, Aniden was also awarded a Bronze Pentaward for the package design of Vivienne Tam’s first edition notebook back in 2009.
This year’s Vivienne Tam edition notebook was inspired by the classic Chinese love story, “Butterfly Lovers”. Collaborating with HP and Vivienne Tam, Aniden designed an out-of-box experience for the HP Mini 210 Vivienne Tam notebook with a chic, sophisticated box, quick set-up guide and notebook manual. A sleek, metallic champagne paper was selected for the box and internal components. We also added a printing method to the metallic paper to emulate the brushed finish of the notebook itself. Aniden’s package design and out-of-box experience helped HP launch the notebook while inspiring their consumers.
The Pentaward international jury this year was composed of 12 specialists in packaging design, under the chairmanship of Gérard Caron, and Aniden was among 854 contestants from 39 countries. The awarded designs will be presented at the DesignPack Gallery, the creative space devoted to packaging design in Paris, near the Louvre, in January 2011.
“Fashion, design and technology converge now more than ever before. With this project, Aniden continues to bring the same elegance and high style to every corner of the packaging system, beyond the product itself to all the materials accompanying it. It creates an incredibly rich and reinforcing experience for the customer as they open the product,” says Serena Lin Bush, Creative Strategist at Aniden Interactive.
ANIDEN INTERACTIVE is a Digital Design Agency made up of 3D artists, multimedia designers and user experience experts who help expedite product life cycles and elevate brands. Aniden creates digital prototypes with photorealistic renders and leverages the visual assets onto multimedia videos, technical documentation and user experience for a compelling visual story.
PENTAWARDS is a worldwide packaging design awards competition. Each year, an international jury selects the best package designs from all over the world. The submitted package designs are created for markets ranging from everyday consumer products to luxury goods.