Anritsu has been on the forefront of leading technologies for over one hundred years.  Their base station analyzers allow for efficient installation and maintenance of LTE networks.  With a global presence and a profitable e-commerce website, Anritsu hired Aniden Interactive to help create an interactive online experience for their latest BTS Master base station analyzer. 

“Aniden is proud to work with Anritsu, a leader in network solutions, and we are very excited to be a part of their innovative brand,” says Julie McDonald, Vice President of Client Services at Aniden Interactive.

The new BTS Master is Anrtisu’s first touch screen base station analyzer and is small, lightweight and user-friendly.  To submerge the user onto a true experience with the product, Aniden designed a 3D photorealistic model.  Aniden then leveraged the photoreal model onto an interactive animation to simulate a hands-on experience with the product.  Online users can now familiarize themselves with the BTS Master by zooming in and out or spinning and turning the product.  Because the entire animation is wordless, no localization is needed, which is ideal for a global corporation like Anritsu. 

“The new 360° product view Aniden designed for the BTS Master has allowed Anritsu to better communicate product features and details to our consumers.  We are very pleased with the immersive online experience the interactive animation creates and look forward to applying this methodology for future online product releases,” says Katherine Van Diepen, Director of Marketing Communications for Anritsu.