Press release
Aniden Uses Product Modeling and Motion Graphics to Animate KCI’s New Breakthrough Product
October 5, 2010
Kinetic Concepts, Aniden’s newest client, has been committed to helping patients heal for over thirty years. The leading global medical technology company is devoted to making an impact in the wound care, tissue regeneration and therapeutic support system markets.
KCI has selected Aniden as their agency of choice for the creation of a product launch video for their Prevena Incision Management System. Kinetic Concepts is Aniden’s newest client and is added to a long list of leading companies who have requested product launch videos from Aniden, including Sony, HP, BD, AVG and Kensington. “Aniden is proud to work with Kinetic Concepts and we look forward to a long and collaborative relationship with their team,” says Don Metzger, President of Aniden Interactive.
Recently introduced to the United States, KCI’s Prevena Incision Management System is the first and only powered negative pressure product designed specifically for the management of closed surgical incisions. This innovative product has made it possible for physicians to treat an incision after the patient has been sutured, while still in the operating room. Quicker patient recovery time, shorter hospital stays and a significantly reduced chance of infection are a few of the many benefits the Prevena Incision Management System provides for patients.
Using 3D modeling, character animation, realistic simulations and motion graphics, Aniden’s creative team and designers produced a 90-second video to teach healthcare professionals how to use the product. The product launch video conveys how simple and easy it is to use the Prevena Incision Management System, utilizing an “easy as 1-2-3” creative strategy. Not only will the video be used for training purposes, but KCI will also leverage the video for marketing campaigns and online platforms.
Aniden was able to bring KCI’s product to life, showing a lively and realistic product animation. The new Prevena Incision Management System is a revolutionary product and KCI’s marketing, sales and medical field teams are now enthusiastically utilizing the new Prevena video.
ABOUT KCI
Kinetic Concepts, Inc. is a leading global medical technology company devoted to the discovery, development, manufacturing and marketing of innovative, high-technology therapies and products for the wound care, tissue regeneration and therapeutic support system markets. Headquartered in San Antonio, Texas, KCI’s success spans more than three decades and can be traced to a history deeply rooted in innovation and a passion for significantly improving the healing and the lives of patients around the world.
ABOUT ANIDEN INTERACTIVE
Aniden Interactive is a Digital Design Agency made up of 3D artists, multimedia designers and user experience experts who help expedite product life cycles and elevate brands. Aniden creates digital prototypes with photorealistic renders and leverages the visual assets onto multimedia videos, technical documentation and user experience for a compelling visual story.