Press release
Aniden Awarded Three Houston AAF ADDYs, Two Tenth District AAF ADDYs
March 23, 2010
Aniden Interactive was awarded one Gold and two Silver ADDYs during the 48th Annual AAF-Houston ADDY Awards Gala, followed by a District Level Gold and Silver ADDY. Aniden won in three categories: Interactive Media for Online Advertising, Sales Promotion for Packaging Design and Interactive for Website Design.
Aniden’s HP Tord Boontje Multimedia Demo received two Gold ADDYs in the Interactive Media category for Online Advertising, for both the local and district level AAF competitions. This whimsical demo focuses on the beautiful white on white 3D imprint design Studio Tord Boontje created for HP’s Mini Notebook.
Winning a Silver ADDY in the Interactive Media category, “The Guy Who Lives in the Server Room” is an online video campaign showing an exaggerated and funny example of what life is like when a consumer chooses a server other than HP. The commercials were produced for online exclusively and featured on YouTube and Facebook, driving traffic to the campaign’s supporting microsite.
Aniden’s packaging design was also honored when the MTV Artist Edition 2 packaging design won two Silver ADDYs, for both the local and district level AAF competitions. In 2009, HP partnered with MTV for the Engine Room Notebook Design global competition and Aniden was invited to help create an out-of-box experience for the new notebook. Aniden’s package design helped HP strategically launch the Artist Edition notebook while inspiring their consumers.
In addition to these three ADDYs, Aniden was presented Citations of Excellence locally for the AVG Thought Leadership Videos, HP Gabble Awareness Video and Aniden’s own 2009 Website.
“We pride ourselves as thoughtful storytellers who understand the emotive triggers of our target audience. And it is always a nice added bonus to receive accolades from our industry peers for the stories we create,” says Bret Stout, Creative Director at Aniden Interactive.