Aniden Interactive announced today that its founders have named Don Metzger to serve as the company’s president.

Don has been part of the team serving as SVP, Strategic Alliances and has contributed to expanding key client relationships, building new customers and opening two new offices. Don has spent his 23-year career in a range of general management, business development and sales and marketing positions. Prior to his current responsibilities, he was instrumental in the consumer electronics and computer products industry - building companies, establishing brand names and launching technology on a worldwide basis. Among these included are Radio Shack, Memorex, StarSight Telecast, Gemstar, and NetChannel.

Dave Parker, Aniden’s co-founder, said that Aniden has selected Don based on his track record leading domestic and international growth-stage organizations, as well as his strong executive and personal qualities.

“Our announcement of a new leader for Aniden will help our company sustain our present-day success and prepare for expansion plans,” said Dave. “We believe Don exhibits a high degree of professionalism and has already made significant contributions to help Aniden support our clients. We feel confident in our strategic direction and look forward to growing our company through his guidance.”

Don said, “Aniden Interactive is one of those rare organizations whose true assets exist with the exceptional talent of the company employees. I am proud to be associated with the caliber of strong creative and production individuals that make up the team today. We help our clients’ with their product, interactive and marketing communication materials and build world-class productions that are debuted on an international stage.”

Additionally, Don is also proud to announce that Julie McDonald will be joining the team effective July 2, 2007 as VP of Client Services. Julie brings an exceptional experience level after serving with both HP and Apple leading worldwide product development roles. Julie will also direct Aniden creative and messaging initiatives.

Julie said, “Aniden Interactive represents what a true partner can be for a client in helping to create exciting productions that build momentum around product launches. Aniden has developed a system which allows clients to accelerate photo-realistic graphic productions saving both time and money for these marketing requirements. It is a great opportunity to join a company which has this unique combination and offering for our clients.”

Don will take up his new duties effective July 2, 2007. He succeeds Dave Parker, the company’s founder who will remain a valued and ongoing creative influence for the company. Aniden Interactive is a 10-year old company that specializes in high-definition video, interactive media, software interface and illustrations for their clients.