Bring on the Delight
Lately I have a soft spot for design concepts based around a simple memory – evoking your own lifetime of experiences and making the product or message that much more powerful because of what you, the viewer, bring when that memory is revived in you. I came across this video today that did just that, somehow fusing the beauty of nature, toys, and the memory of my grade-school piano lessons all into one. Oh, and it just happens to be a commercial for a phone too – which actually brings a clever, understated end to the piece. Enjoy the smile that sneaks up on you as you watch.
Serena Lin Bush is a Creative Strategist at Aniden Interactive. She runs with scissors.