3D has become increasingly popular in our society. It’s everywhere you go. In the last year, 3D has exploded onto the big screen with over twenty 3D movies for your viewing pleasure, giving you a bigger than life movie experience each time. Different consumer age segments have their own unique reaction to a 3D movie experience.

The biggest group of 3D lovers is the 25 and younger segment. They love it and can’t get enough of it! The 26-50 group likes the 3D experience, but often complains about the discomfort caused by the glasses. It seems the 51 and older segment does not quite get the 3D experience. They hate the glasses and it’s hard for them to see things around them when they wear the glasses. The price of 3D movies also hit the pocketbooks on the older group just a little bit deeper. They leave the movie experience with mixed emotions, wondering what they just sat through.

Recently, the 3D phenomenon has expanded into our private homes with the 3D television. The cost has been high and the uncomfortable glasses have caused mixed reviews from home viewers. Future technology will soon allow consumers to enjoy 3D without needing glasses, though. Aniden is amongst the many design agencies creating exciting content for 3D experiences and I’m really looking forward to what the future will bring. 3D is here to stay and will only get better.